Fresh-Cut Lit & More
JEN MATHY
Social Media Manager & Workshop Faculty
Jen Mathy is a marketing communications consultant in social media, PR, and advertising. She was VP of advertising and brand management for Morgan Stanley, brand manager for Discover Card, and in university relations for Northwestern University. She has an MFA in Writing from Bennington College and manages social media for the program. She has written stories for The Chicago Tribune and WGN-TV, among others, and wrote the poetry and prose for “An Expat Journey in Singapore,” a book of photography about the island nation.
JEN MATHY'S CLASSES
This masterclass will demystify marketing. We’ll talk about your small-business “must-haves,” use literary examples to illustrate the differences among social media platforms, and look at best practices across the literary community. We’ll do exercises to get you thinking about yourself as a brand and discuss ways to weave brand-building into your writing practice.
